Money Matters: How Gen Z is Redefining Wealth and Work
Gen Z—those born between 1997 and 2012—are already reshaping the financial landscape with their distinct mindset toward money and career. Raised amid rapid technological change and economic upheaval, this digital-native generation approaches wealth-building in ways that diverge from tradition.
Shaped by History, Driven by Change
Growing up during the fallout of the Great Recession, many Gen Zers witnessed financial struggles firsthand—whether through family hardships or rising costs like housing and education. This experience fuels a healthy skepticism about the traditional “corporate ladder” and the classic American Dream.
The Rise of the Self-Made Entrepreneur
According to Instagram’s 2024 Trend Talk, 40% of Gen Zers across countries (including the U.S., India, Brazil, South Korea, and the U.K.) believe self-employment is the best path to financial success. This generation values autonomy and often views working for themselves as more rewarding than conventional 9-to-5 jobs.
Battling Burnout and Economic Pressures
Nearly all Gen Z workers (98% of 18-24-year-olds) report experiencing burnout, fueled by stagnant wages and a high cost of living. To bridge financial gaps, many turn to side hustles, with 70% seeing freelancing as a realistic career alternative.
Diverse Hustles for Diverse Goals
From social media influencing and AI-powered services to product reviewing, affiliate marketing, and crypto trading, Gen Z side hustlers are innovating income streams that offer flexibility and growth potential. Notably, side hustles aren’t just a fallback—about 40% of these entrepreneurs hail from households with $100,000+ incomes, using these ventures to build wealth and diversify.
Gen Z’s approach to money is pragmatic yet ambitious, blending lessons from the past with tech-savvy entrepreneurship. They’re not just adapting to a changing economy—they’re actively redefining it.